Be Creative – Or Die

This is the mantra of the future – especially in the blogosphere.  With over 70+ million blogs currently online, its becoming more and more difficult to get the readership that you (think you) deserve.

With the overwhelming amount of information thrust at us online everyday, its hard to stay motivated enough to blog or to even know what to blog about.  So, how do you know that what you’re doing isn’t a complete waste of your time and energy?  The answer is…you don’t.

Take Mario Lavandeira for example.  He started his Perez Hilton blog on a dream and a prayer, talking smack about Hollywood and keeping the gossip rags a-flyin’.  He now has one of the most popular blogs in the blogosphere, celebrity friends, product endorsement deals, and, along the way, has become pseudo-famous.  Will it last?  I don’t think so.  But his 15-minutes are lasting longer than…say…the Macarena.

What was his secret?  Did he have one?  Or is his popularity driven by a need that he has created for up-to-the-minute celebrity gossip?  I can’t say much for Mario’s character, his personality (other than that portrayed in the media), or his morality (if such a thing exists), but as a creator…an “artist” even…he has paved his path.

As someone who has tried to keep up a blog (many many times) and failed, I know its hard to find the passion and motivation to write, but even harder to get people to actually read your creation.  There’s no magic wand that you can wave to create that drive in your life to write a blog and to increase your creative capital.  But – I will say this – the internet is a platform on which your future depends on.  You no longer have to have years of college, a degree, a publicist, an editor, or an agent to get published.  You are all of these things…an artist all the way thru publisher.

The moral of the story here is that creativity will get you a long way in life.  The times are forever changing and new media is emerging everyday.  Stay ahead of the game.  Take the reigns.  Be the creator of your media…of your life.  Or (metaphorically…not morbidly) die.